Stem aan de Horizon
Finalist Dutch Creative Awards Lamp
Stem aan de Horizon is a visual research project created for Algemene Beschouwingen in response to the 2021 Dutch House of Representatives elections. Developed as an initiative of the Nieuwe Bossche School, the project explores how alternative political visuals can encourage civic participation and promote a more inclusive democratic narrative.
Services:
Graphic Design
Art Direction
Photography
Motion Graphic
Credits:
Its core message, equal representation and people over profit, reflects a belief that societies grow stronger when every voice is seen, heard, and valued. Through a series of poster designs and visual interventions, the project aimed to stimulate people to vote and rethink how political messaging can be more humane, accessible, and socially driven.
Graphical Language
The visual expression relies on sharp black/white contrast, minimal geometry, and bold typography. Motion-blurred text evokes the struggle for visibility in public discourse. Modular, signage-like shapes make it feel public, accessible, and refreshingly different from typical political visuals.
Photography
The posters are shown in everyday Dutch public spaces.
Motion and blur connect the work to public life and the urgency of voting. By placing the designs in real urban environments, the photography shows them as active interventions.
Selected Works
